Football Canada unveils new logo

Football Canada has a refreshed look as the national governing body of amateur football unveiled its new logo today.

The new logo brings Football Canada into the digital age with a cleaner, updated version of the organization’s traditional design.

The brand was designed by Football Canada board member Jim Mullin in consultation with the organization’s marketing committee.

Meaning behind the design

• Three layers of the leaf represent the local, provincial and national levels
• The five laces on the ball represent the five pillars of the brand; development, inclusiveness, safety, events and Canadian
• The base is an arc rather than a straight line to mimic the flight of a football as well as the distance the between any two points across the country which are connected through football

Inspiration

Canadian amateur football association (used until 1984)

Initial Football Canada logo (1985 to early 1990’s)

Traditional logo (early 1990’s to 2008)

Adopted in 2009

Quotes:

“This is an exciting day as after more than eight months of consultation and development the time has come to reveal the new Football Canada logo. The new design pays tribute to our nation’s proud football tradition as Football Canada dates back more than 130 years. It also represents amateur football across Canada at the local, provincial and national levels, working together to grow this great game which unites our nation.”

– Kim Wudrick, president, Football Canada

“This new logo brings Football Canada into the digital age with a cleaner design allowing better use for today’s ever growing demands. Woven around five key pillars, the new identity proudly showcases our nation’s tradition as well as the growth and evolution of our sport in Canada.”

– Shannon Donovan, executive director, Football Canada

This post is also available in: French